Web portal development requires a number of more advanced site-building skills, including rich application development, client-side and server-side scripting, registration systems and more. Web portals provide an organized structure for your content, allowing you to effectively engage website visitors in the most compelling way. Your unique content keeps them coming back. Visitors can be engaged with blogs, commenting, social media, polls, surveys, email marketing, guest bloggers, etc. The great thing about web portals is that they are easy to manage once setup properly and give you the ability to rapidly publish content.